A ROADBLOCK is a media tactic where--no matter where a viewer turns—they will see your content. We will invite top media leaders (TV General Managers, online and print Editors & publishers) to run our MaskUpMKE content at the exact same. Broadcast roadblock targets include CBS 58, WTMJ 4, Fox 6, and WISN 12. Online roadblock targets include: JSonline, Onmilwaukee, Urban Milwaukee, NNS and others.